The League of Friends at RJAH leaflet
I was asked by The League of Friends at RJAH charity organisation, based at my local hospital, to redesign their main donation leaflet. Previously this prime marketing piece had all the information but was not in keeping with their recent branding update. I took the new branding queues from their guidelines and their website update,…
The League of Friends at RJAH leaflet
I was asked by The League of Friends at RJAH charity organisation, based at my local hospital, to design a sensitive information leaflet dealing with legacy. I took the new branding queues from their guidelines and their website update, and tied the new design language together for this artwork.
Mutneys Print Advertising
I designed a new look and feel to Mutneys printed advertising in the dog grooming national monthly magazine, Total Grooming. The client wanted to stand out from the staid product centric adverts that their competitors run, so being inspired by the Mutneys team’s enthusiastic personalities and their obvious deep knowledge of their products and their…
The team at Mutneys, a Shropshire based dog and pet grooming supplier, desperately needed a new designed catalogue. I designed a catalogue with clear sections and navigation along with clear pricing and product descriptions. I used all my years of catalogue design experience to level up their product and help increase sales. Mutneys customers still…
Marc Jacobs Perfect Pride Campaign
I worked with London agency Cult LDN to deliver this complete campaign for a touring event celebrating Pride with Marc Jacobs Fragrances #perfectpridemovement. Please check out the project page on the Cult LDN website here.
Six Forward Newsletters
I have been designing and producing quarterly editorial newsletters as a high end marketing tool for Six Forward a Capital Investment Financial business. It is finished on a premium stock and mailed to all their client base. The challenge is to be able to design an engaging layout that is high on detail and word…
The Wildlife of the Forest, Forest of Dean children’s history book
This was a book commissioned by published author Andy Seed, he had seen our children specific design work with our background in educational publishing and picture books. I designed the interior layouts, mixing editorial and facts along with photography and a playful use of the colour palette to create a visually stimulating book of natural…
Beauty Expert Bespoke Emailers
Bespoke emailer design for beautyexpert.com to encourage click-through to selling pages and blog posts.
Concept ideation to create a photography brief and art direction for the Beauty Expert Collection: Expert Edition
Mankind Bespoke Emailers
Bespoke emailer design for mankind.co.uk to encourage click-through to selling pages and blog posts.
lookfantastic Beauty Box magazine
Magazine layout design using bespoke photography and brand supplied assets.
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I am a Designer, an Artworker, a Typographer, a Project Manager and a Team Leader with over 25 years of experience in many different areas of graphic design. I am passionate about all aspects of design and I believe great design makes the world a better place. I love any excuse to research new trends, ideas and visualising my design concepts.
I steadily progressed from college leaver to a managerial level throughout my career, and I have a detailed working knowledge of all aspects of the print production process, designing for web and producing online digital assets for use across all social channels.
I have managed project teams for high end clients, such as John Lewis and Lookfantastic, designing as well as direct involvement in scheduling and resourcing, but always keeping hands-on with the creative.